Latest from my blog...

Subscribe to the RSS Feed

A Simple Guide to Emotional Marketing

Posted on 23 January 2021 by admin (0)

Emotional marketing refers to marketing and advertising efforts used by companies such as landscaping in Vienna that primarily use emotions to make your audience notice, remember, share and make a buying decision. Emotional marketing aims at tapping at at a singular emotion such as happiness, so as to elicit a response.

Before you can implement emotional marketing, it is important you understand how to incorporate it in your marketing efforts. Depending on the product, industry or your audience, you can never always target general happiness. You must dig deeper and have a precise understanding of the type of feeling you are looking forward to elicit. Having that clearly set will help you in tweaking certain aspects such as copywriting, media, choice of graphics among others.

There are many reasons to use emotional marketing;

Makes a great impression

Emotional marketing makes a great first impression. When you meet someone for the first time, there must be a couple of things that will give you the first excitement. Such is also the case as far as business is concerned. First impressions matter a lot and the same goes to impressions people have on a product or service.

Making decisions

Emotional marketing helps people make decisions with their hearts. Studies have shown that people rely heavily on emotions rather than information to make decisions. Emotional responses to marketing will have a big influence to a person’s intention when it comes to making a purchasing decision. Most of the greatest advertising commercials are purely emotional based.

Emotions inspire action

While emotional marketing is a powerful tool for eliciting a purchase, emotions additionally encourage other activities that can help a business to grow. Happiness will make people share any content that comes their way. Sadness will make people empathize and connect. Surprise and fear will make people cling to what is comfortable. Anger and passion will make people become stubborn.

When looking forward to implement some forms of emotional marketing strategies, there are a couple things you need to get right.

Understand your audience

The first thing you need to have a good understanding of your audience. It is a crucial step before implementing any form of marketing. If you don’t know your audience, you will not know what kind of content they will respond best to. Before you can decide on what emotion to weave into your marketing, you need to carry out serious target audience research to understand the pain points that will resonate best with your audience.

Tell a story

Story telling presents a sure way to share and connect with your audience. It can be through anger, passion, excitement among others. Stories are easily relatable and sharable regardless of the audience they are targeting. Additionally, you can aim at creating a movement or a community. Use emotional marketing to establish a movement or a community around your brand that will tap into the different psychological triggers. Ensure you can share something that easily relates to your audience and makes them feel a certain way.