A Simple Guide to Emotional Marketing

Posted on 23 January 2021 (0)

Emotional marketing refers to marketing and advertising efforts used by companies such as landscaping in Vienna that primarily use emotions to make your audience notice, remember, share and make a buying decision. Emotional marketing aims at tapping at at a singular emotion such as happiness, so as to elicit a response.

Before you can implement emotional marketing, it is important you understand how to incorporate it in your marketing efforts. Depending on the product, industry or your audience, you can never always target general happiness. You must dig deeper and have a precise understanding of the type of feeling you are looking forward to elicit. Having that clearly set will help you in tweaking certain aspects such as copywriting, media, choice of graphics among others.

There are many reasons to use emotional marketing;

Makes a great impression

Emotional marketing makes a great first impression. When you meet someone for the first time, there must be a couple of things that will give you the first excitement. Such is also the case as far as business is concerned. First impressions matter a lot and the same goes to impressions people have on a product or service.

Making decisions

Emotional marketing helps people make decisions with their hearts. Studies have shown that people rely heavily on emotions rather than information to make decisions. Emotional responses to marketing will have a big influence to a person’s intention when it comes to making a purchasing decision. Most of the greatest advertising commercials are purely emotional based.

Emotions inspire action

While emotional marketing is a powerful tool for eliciting a purchase, emotions additionally encourage other activities that can help a business to grow. Happiness will make people share any content that comes their way. Sadness will make people empathize and connect. Surprise and fear will make people cling to what is comfortable. Anger and passion will make people become stubborn.

When looking forward to implement some forms of emotional marketing strategies, there are a couple things you need to get right.

Understand your audience

The first thing you need to have a good understanding of your audience. It is a crucial step before implementing any form of marketing. If you don’t know your audience, you will not know what kind of content they will respond best to. Before you can decide on what emotion to weave into your marketing, you need to carry out serious target audience research to understand the pain points that will resonate best with your audience.

Tell a story

Story telling presents a sure way to share and connect with your audience. It can be through anger, passion, excitement among others. Stories are easily relatable and sharable regardless of the audience they are targeting. Additionally, you can aim at creating a movement or a community. Use emotional marketing to establish a movement or a community around your brand that will tap into the different psychological triggers. Ensure you can share something that easily relates to your audience and makes them feel a certain way.

Top Benefits of Marketing Automation

Posted on 06 November 2020 (0)

If you have ever been involved in the affairs of running or managing any business, you probably know the key to driving revenue lies in sales and marketing. Businesses such as Virginia Beach Towing go above and beyond to implement sales and marketing strategies geared towards ensuring they can capture more market and turn more sales. One way of ensuring you get everything right in terms of marketing is through implementing some form of automation.

That said, marketing automation is the process of making systems or processes occur automatically with the use of the software. The work of marketing automation is to streamline marketing efforts and make departments more efficient.

Here are some key benefits of marketing automation;


First of all, marketing automation makes it easy for your entire department to be more efficient. You stand a better chance to reduce staffing costs while freeing up the time for your team so that they can work on other important tasks. Instead of having a manual posting on social media every day, a marketing automaton will help in automating the process. Doing so will mean your team can have extra time to concentrate on other creative tasks.

Aligning Marketing and Sales

When you combine sales and marketing automation efforts with the use of the same software, you stand in a very prime position to align company goals and efforts. Essentially, it will make the process of going from marketing qualified lead to sales qualified lead very much easy. Marketing automation can help in creating a 14.5 percent increase in sales productivity as well as a 12.2 reduction in marketing overheads.

Increasing conversation rate

When we speak of increasing conversation rates, marketing automation helps in making your team more effective. It can help you increase your conversation rate and manage leads more effectively. Your marketing automation software will help in tracking your leads and you can even use the same to retarget your website visitors who do not convert at the first interaction. Marketing automation will help to give your team more time to analyze your marketing strategy.

Accuracy in reporting

Reporting your analytics should never be a challenging task if you can incorporate marketing automation platforms to your side. You should be able to use your software to generate automated reports. Additionally, marketing automation platforms can help in giving you a high-level overview of your overall process. Doing so will also help you to see any complications as well as friction points. For your analytics to help you make better decisions, the reporting must be very accurate.

Personalized Marketing Strategy

As your team spends more time creating what works for them instead of doing manual data entry jobs, marketing automation software will allow them to create more personalized content through its superior segmentation capabilities and reporting. With marketing automation, you stand a better chance to target your persona on different channels, including social media, search ads and email campaigns. Marketing automation will help in turning your website visitors into leads once you have a good idea of the sector you want to target.

How to Do Pricing and Packaging the Right Way

Posted on 02 September 2020 (0)

Now that you have a very well established business that is registering a steady flow of revenue from different clients, what next should you be focused on? You might be focused on different areas of business growth such as making new hires and expanding business units. However, one area you need to give a keen consideration is your pricing and packaging strategy. Getting your pricing and packaging right the way tow trucks in Charlotte do can help in creating a loyal following of customers.

At the very basic level, pricing and packaging involve bundling the services together and charging as one price. There is also another common option especially with tech companies which give clients the option of choosing between multiple service packages. Such companies normally present three different packages to a client, with each subsequent package offering more value and equally attracting a higher price.


How to package prices the right way

If you use the right steps and process, you should make pricing and packaging to be easy. When you package different prices for your services, prospects will not compare you against the competition. You will give your customers more choices to choose packages that favor and work towards their needs. You will be able to appeal to clients with different budgets and doing so will shift focus from cost to value.

Now that you have a good understanding of how to create three tiers of pricing, there are other issues to be put into consideration before making the ultimate decision. First, start by gathering vital information to narrow down your list of services. Gather as much information as possible on your customers, market, and competition. Doing so will help you determine what services to bundle together and it will ensure you only offer the most relevant services to your market. Listen to your market and speak to your clients and prospects. Engage them in conversation that will help you understand the problems they are facing.

Analyze your business to determine what type of services to combine for your business. Reflect on past projects to have an idea of what worked and what didn’t. Review your past records to have an idea of what services to keep and what services to cut. You also need to research your competition to see what services and packages they offer.

Different Packaging Options

Once you have narrowed down your list, it’s time to come up with your packages. You can bundle services together as doing so will create a more robust and convenient way to offer to your client’s services they would love. The second way to go about it is to package different service levels. Present several packages alongside each other so that you allow clients to choose on three different levels of services. The third way to go about it is to package your service process. This is an often-overlooked method for packaging services. With this method, you make a package on how you deliver your service so as to demonstrate expertise and build trust.

Tips on How to Choose the Right Auto Body Shop

Posted on 21 February 2018 (0)

Auto shopIt is not uncommon to find yourself shopping for an auto body from a store that you will later regret. Just like you have to do a lot of research to find the best car dealer or towing service, there are several factors that will help you determine whether your auto body shop choice has given you the service you anticipated or not. First of all, you want to find expert mechanics that have been around for some time. Secondly, you need to find a relatively affordable shop that you will not feel exploited by the charges of their services. Above all, you must be satisfied in a way that you will gladly visit the same shop anytime you need a similar service. The following are five tips that can help you to choose the right shop for your auto body.


Pay enough attention to a word of mouth

Typically, this aspect means the referrals made by your family, friends and any other person you meet who has ever been served in the specific auto body shop. Even though businesses have the capacity to advertise their work, it is a common routine that we will always trust those close to use more than the enterprises. This is because it is relatively easy to tell that the business has proven to provide satisfactory services to its customers. It is worth noting that the best auto body shop might not currently be the biggest in town; you may find a small business that has just started but offers top quality services in an attempt to attract and keep customers. In the end, this might develop to be one of the customers’ favorites because of its focus on quality.

Get several estimates and make comparisons

EstimateOne common mistake car owners make is to visit a single auto body shop and even without thinking of other choices and get direct to work. This is very wrong. You might want to move around and ask about alternative auto body shops with which you can compare the level of expertise of the mechanics, the service charges, the time taken to complete a task, among other factors. There is a general mentality that cheap shops offer poor quality. Sometimes, this is an aspect you should be quite keen on. However, it is worth noting that your decision should not be made solely on the service fee; there are shops that charge high fees but do shoddy work. In contrast, you may find auto shops that charge relatively smaller fee, but the quality of service is just excellent. Therefore, draw several options and compare the best one for you based on the discussed aspects.

The qualifications

It is considered important to find an auto shop that passes the entire qualification tests. No car owner would want an inexperienced mechanic to handle his vehicle. You need to find out the academic qualifications of the respective expert and whether the enterprise has all the licenses required to run the business. In most cases, these licenses should be posted on the front wall of the shop to allow for easy access to the customers. If you can’t see them, you have all the rights to assume that this is a fraudulent business until proved otherwise.

Ask relevant questions

When you visit an auto body shop, legitimate attendants will be willing to answer your questions in a simple way without using complex jargons that a layperson may not understand. They will start examining your car and introduce other problems that did not even exist. Do not hesitate; ask direct questions and demand for simple answers. Besides, make sure you understand what took you there. This way, an illegitimate mechanic will not get the chance to misuse your lack of advanced knowledge in motor issues. Beware of some other common tricks such as overstating of the problem by the mechanic to prevent you from visiting an alternative shop.

Trust your institution

Sometimes it becomes a little challenging to follow all the methods that can help you make the best choice. For instance, if a problem happens so fast that you do not have enough time to make consultations, it is high time you trust what your intuition tells you. If you think that a certain shop can offer satisfactory services, try it.


Easy Steps to Achieve Better Gas Mileage

Posted on 20 January 2018 (0)

FuelThe cost of fuel is not something that puts a smile on the faces of car owners. Whether you are driving a bus, saloon car, limousine or truck, you want to have the best economy for fuel.  Today, it is spiraling upwards every other day. Therefore, there is a need to control the fuel consumption of your vehicle to save money. The following are several tips that you can use to achieve a better gas mileage.

Measure your gas mileage

This should be the first step that you should consider to achieve a better mileage. Even though this process seems obvious, it is worth noting that most car owners do not know how to measure the average gas mileage of their vehicles. For this reason, they cannot tell how much fuel is consumed by their vehicles; hence, they end up spending so much money that could be avoided if they knew their gas mileage. Modern cars are fitted with mpg readout where you can note how the fuel is being consumed. It also provides a warning when the gas is almost getting exhausted. The best way is to fill the tank of your vehicle and monitor how long it will take to use it up. Repeat the procedure for about four times and find the average gas mileage.

If it is possible, change octane

There is a general habit for car owners to drive around with medium gas in the tank when this is not even necessary. Remember, if the instruction in your owner’s manual is ‘regular’, do exactly that. The act of using premium or mid-grade gas is just a waste of money. The only exception to this aspect is when your engine is of a high compression nature that can easily be detonated through pinking or pinging. In this case, you can use high-octane petrol. Therefore, your car will operate efficiently with the cheapest petrol you can afford. This will help you save a significant amount of money on gas.

Check your tire pressure

Technically, deflated tires tend to cause more resistance in the movement of your vehicle. For this reason, the car ends up consuming more oil than it should have. Therefore, do not allow your vehicle to run on flat or inadequately inflated tires. The gas mileage will consequently be down with inflated tires because the rolling resistance on the road has significantly been reduced. The owner’s manual can be a useful tool to explain car check up on the tire pressure. Therefore, always ensure that they are up to the recommended standards as indicated in the owner’s manual.

Consider changing your air filter

Air filterYour engine is protected from dirt and dust by the air filter that absorbs these particles from the road. If the filter does not function as expected due to clogging, the engine will find it hard to operate in normal condition. This means that it could draw more fuel from the tank because of the difficulties experienced in sucking the air through the filter. This reduced air flow will most likely be compensated by a richened up mixture of petrol in an attempt to continue operating smoothly. Typically, even though your owner’s manual will determine when you should replace your air filter, it is advisable that you change it at least one per year especially if you normally drive on a rough road with more dust.


Change your oil

Your engine oil is one of the most important elements you have to check on to ensure that your car operates smoothly. It is the heartbeat of your engine. If the oil is exhausted, the engine dries up due to lack of enough lubrication. Some of its parts start wearing out due to increased friction caused by the uncontrolled collision. The ultimate consequence will most likely be reduced efficiency and increased fuel consumption.

Avoid carrying excess weight

It is important to ensure that you do not put extra weight on the rear axle of your car that could adversely affect how your front wheels produce an effective grip. Ideally, try as much as possible to remove any junk that is in your car’s trunk. Do not develop a habit of carrying bulky items that can increase the rate of consumption of the vehicle due to the increased work given to the engine.